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Capturing the contemporary spirit, diversity and authenticity of Gucci women, Bloom is Creative Director Alessandro Michele's first fragrance for the Gucci house.
Thought like a walk in the heart of a lush garden, Bloom is a fragrance that blossoms as its name suggests.
The natural notes of tuberose and jasmine leave an intense and unexpected floral trail on the skin. The Rangoon Creeper, a flower discovered in southern India that diffuses a powdery floral fragrance, changes from white to pink then to red when it blooms.
The campaign describes the fragrance's ability to transport its wearer to the bewitching garden that inspired it.
Top notes: Rangoon Creeper
Heart notes: Tuberose
Base Notes: Jasmine Button
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